{"id":10,"date":"2026-11-11T15:24:35","date_gmt":"2026-11-11T15:24:35","guid":{"rendered":"https:\/\/eurofusion-market.com\/?page_id=10"},"modified":"2026-11-11T15:24:35","modified_gmt":"2026-11-11T15:24:35","slug":"ppc-revision-08","status":"publish","type":"page","link":"https:\/\/eurofusion-market.com\/index.php\/ppc-revision-08\/","title":{"rendered":"Amazon Ads y PPC | Eurofusion Market"},"content":{"rendered":"<div class=\"wp-block-group hero hero-ppc is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">AMAZON ADS Y PPC<\/p><h1 class=\"wp-block-heading\">Haz que tu inversi\u00f3n responda a objetivos claros.<\/h1><p class=\"wp-block-paragraph\">\u00bfEst\u00e1s invirtiendo y no sabes qu\u00e9 campa\u00f1as aportan valor? Analizamos el destino del presupuesto y su relaci\u00f3n con los m\u00e1rgenes de tus productos.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eurofusion-market.com\/?page_id=19&#038;preview=true&amp;servicio=ppc&amp;consulta=evaluacion\">Solicitar evaluaci\u00f3n gratuita<\/a><\/div><\/div><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eurofusion-market.com\/?page_id=16&#038;preview=true\">Ver servicios<\/a><\/div><\/div><\/div><div class=\"wp-block-group section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">C\u00f3mo te ayudamos<\/h2><div class=\"wp-block-group feature-grid is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Auditor\u00eda de campa\u00f1as<\/h3><p class=\"wp-block-paragraph\">La auditor\u00eda identifica qu\u00e9 funciona, qu\u00e9 consume presupuesto y qu\u00e9 merece una prueba.<\/p><\/div><div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Optimizaci\u00f3n de la inversi\u00f3n<\/h3><p class=\"wp-block-paragraph\">Ajustamos campa\u00f1as, palabras clave, segmentaciones, pujas y presupuestos. Las b\u00fasquedas y exclusiones se trabajan a partir del rendimiento observado.<\/p><\/div><div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Lectura del negocio<\/h3><p class=\"wp-block-paragraph\">Relacionamos publicidad con ventas, conversi\u00f3n, costes y stock. Explicamos qu\u00e9 se ha cambiado y qu\u00e9 conviene revisar despu\u00e9s.<\/p><\/div><\/div><\/div><div class=\"wp-block-group section metrics is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Entiende lo que est\u00e1s midiendo<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">ACOS<\/h3><p class=\"wp-block-paragraph\">Inversi\u00f3n publicitaria \u00f7 ventas atribuidas a anuncios \u00d7 100. Ayuda a leer la eficiencia de las campa\u00f1as.<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">TACOS<\/h3><p class=\"wp-block-paragraph\">Inversi\u00f3n publicitaria \u00f7 ventas totales \u00d7 100. Muestra el peso de la publicidad sobre las ventas del negocio.<\/p><\/div><\/div><\/div><p class=\"wp-block-paragraph\">Comparamos el mismo periodo y mercado y revisamos m\u00e1rgenes, tarifas y disponibilidad. Un porcentaje aislado no demuestra rentabilidad. Si no hay ventas en el denominador, el indicador no es calculable.<\/p><\/div><div class=\"wp-block-group section process-specific is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">C\u00f3mo trabajamos este servicio<\/h2><div class=\"wp-block-group service-route is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group route-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">01<\/p><h3 class=\"wp-block-heading\">Auditor\u00eda<\/h3><p class=\"wp-block-paragraph\">Contrastamos campa\u00f1as, t\u00e9rminos, costes y disponibilidad.<\/p><\/div><div class=\"wp-block-group route-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">02<\/p><h3 class=\"wp-block-heading\">Estructura<\/h3><p class=\"wp-block-paragraph\">Preparamos segmentaciones, anuncios y presupuesto.<\/p><\/div><div class=\"wp-block-group route-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">03<\/p><h3 class=\"wp-block-heading\">Optimizaci\u00f3n<\/h3><p class=\"wp-block-paragraph\">Ajustamos las b\u00fasquedas y pujas seg\u00fan la evoluci\u00f3n de las campa\u00f1as.<\/p><\/div><div class=\"wp-block-group route-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">04<\/p><h3 class=\"wp-block-heading\">Informe<\/h3><p class=\"wp-block-paragraph\">Explicamos cambios, datos y decisiones para el siguiente periodo.<\/p><\/div><\/div><\/div><div class=\"wp-block-group section needs is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Qu\u00e9 necesitamos para empezar<\/h2><ul class=\"wp-block-list needs-list\"><li>Acceso delegado a Amazon Ads e informes hist\u00f3ricos, si existen.<\/li><li>Productos, precios, m\u00e1rgenes y disponibilidad.<\/li><li>Presupuesto publicitario y objetivos de cada etapa.<\/li><\/ul><p class=\"wp-block-paragraph\">Los honorarios de gesti\u00f3n y el gasto publicitario son partidas distintas. El presupuesto se aprueba antes de activar cambios; los objetivos se plantean seg\u00fan costes y fase del producto.<\/p><\/div><div class=\"wp-block-group section faq is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Resolvemos tus primeras dudas<\/h2><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfCu\u00e1l es un buen ACOS?<\/summary><p class=\"wp-block-paragraph\">No hay una cifra universal: depende de los m\u00e1rgenes, el producto y la fase de la campa\u00f1a. Lo contrastamos con costes y objetivos antes de decidir qu\u00e9 mejorar.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfLa inversi\u00f3n en anuncios est\u00e1 incluida?<\/summary><p class=\"wp-block-paragraph\">Se distingue de nuestros honorarios. Acordamos un presupuesto publicitario y lo paga el titular de la cuenta a Amazon.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfCu\u00e1ndo veremos resultados?<\/summary><p class=\"wp-block-paragraph\">Acordamos un periodo de observaci\u00f3n seg\u00fan el tr\u00e1fico y el volumen de datos. Separamos las tareas ejecutadas de los cambios de rendimiento; no fijamos una promesa de ventas.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfPuedo contratar solo una parte?<\/summary><p class=\"wp-block-paragraph\">S\u00ed: investigaci\u00f3n, listings e im\u00e1genes, PPC, gesti\u00f3n de cuenta o mentor\u00eda. La propuesta identifica qu\u00e9 hacemos, qu\u00e9 necesitas aportar y qu\u00e9 partidas se contratan aparte.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfSe pueden garantizar ventas o rentabilidad?<\/summary><p class=\"wp-block-paragraph\">No. Revisamos costes, competencia y rendimiento para tomar decisiones fundamentadas. El resultado depende tambi\u00e9n del producto, la demanda, la disponibilidad y los precios.<\/p><\/details><\/div><div class=\"wp-block-group closing evaluation-cta is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Aclara qu\u00e9 necesita tu publicidad<\/h2><p class=\"wp-block-paragraph\">Cu\u00e9ntanos tu situaci\u00f3n y valoramos c\u00f3mo podemos ayudarte, sin coste ni compromiso.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eurofusion-market.com\/?page_id=19&#038;preview=true&amp;servicio=ppc&amp;consulta=evaluacion\">Solicitar evaluaci\u00f3n gratuita<\/a><\/div><\/div><p class=\"wp-block-paragraph\">Una conversaci\u00f3n inicial para conocer tu proyecto y valorar el encaje.<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s invirtiendo y no sabes qu\u00e9 campa\u00f1as aportan valor? Revisamos d\u00f3nde se va el presupuesto y c\u00f3mo se relaciona con tus m\u00e1rgenes.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":1,"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/pages\/10\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/eurofusion-market.com\/index.php\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}